We could answer merely that under blind tasting conditions, the panel didn’t like this beer, or that the beer was boring or flawed. But that would be the boring, flawed answer. All the fun lies in the more substantive defense of each of these ratings and the dialogue that ensues—a dialogue that could well lead to new blind tastings and have a material effect on future editions. What exactly should we be searching for in an ideal European pale lager? Supremely refreshing bitterness, or balanced hop character and greater complexity? (Seamus and I debated this one a lot; the answer, I think, might be connected to how many beers you plan to drink.) That’s why, as Seamus has said, we also really hope you look past the ratings and read the text of the reviews.

It is the more interesting conversation about what constitutes a “good” or “bad” beer, about what it even is to rate beer, and ultimately about the basic philosophical problem of intersubjectivity—that we’re hoping to stimulate. That’s also part of why we chose not just to review the cult beers, but also the everyday beers that are most available around the country. We wanted parts of the book to be familiar to anyone who had ever tasted beer; we wanted to include benchmarks, points of reference, for everyone.

I was happy to see this review of The Beer Trials by Rob Rutledge discuss this engagement with mainstream beers. Rutledge writes: “along with Chimay Blue, they actually DO rate Natural Light! And Bud Light, for that matter, and MGD, and Busch, and every other cheap beer under the sun.” We wanted to see how these beers would hold up in blind tastings. We wanted to praise the ones like Steel Reserve, which outperformed expectations, while calling out the beers like Corona and Heineken, whose premium positioning (compared with entry-level domestic lagers) isn’t supported by much going on in the bottle.

Above all, to start a broad conversation about beer in America while ignoring the country’s most popular beers would be to lose sight of the conversation’s purpose.

I’m looking forward to reading Seamus for the rest of the week at the Powell’s blog. In the meantime, here’s a previously posted preview of the book (including all beer ratings), which is now in stock at, appropriately enough, Powells.com (Portland indy pride!) along with Amazon.

The book, due out on April 15 from Fearless Critic Media (distributed by Workman Publishing), rates and reviews 250 of the world’s most prominent beers (craft brews, macro-lagers, and everything in between), based on blind tastings by a panel of brewers and experts in the beer mecca of Portland, Oregon—Seamus’ hometown. We also include a broad and (hopefully) accessible reference guide to the world’s major beer styles, flavors, and regions.

The collaboration was, I must admit, a bit lopsided: Seamus (who is a brewer and one of the world’s 96 Certified Cicerones) did the lion’s share of the work. I contributed the “Trials” concept (building on the ideas set forth in The Wine Trials) and co-wrote the first few chapters, which discuss the effects of behavioral marketing, perceptual bias, and the placebo effect on the beer industry.

In Portland, Seamus and I also conducted a beer experiment together in which we tested people’s ability (or, um, lack thereof) to discriminate between major European brands of mass-market lager beer. Johan Almenberg and Anna Dreber, the Swedish economists with whom we collaborated on much of the experimental research behind The Wine Trials, helped us analyze the data.

Seamus, along with his partner (and my old high school friend) Laurel Hoyt, assembled an excellent blind-tasting panel of brewers and beer experts in Portland. Seamus and Laurel tirelessly ran the blind tastings, procuring beer samples from all over the world, storing them in climate-controlled conditions, and running up to five tastings per week for months on end—all the while keeping the tasting panel happy and well-fed.

Seamus also crafted the reference guide to styles, flavors, and region, which more or less boils his brain’s enormous body of esoteric beer knowledge down to what’s most useful to readers and beer drinkers. The project was a blast, and I hope the book turns out to be helpful both to beer enthusiasts and to everyday beer drinkers.

This sneak preview PDF includes a press release about The Beer Trials; the book’s full preface; the book’s full beer ratings list; and 11 sample beer reviews.

The Beer Trials hits stores nationwide in the third week of April. It can be ordered online from Amazon.com.

For media requests, please contact Fearless Critic Media.

On culinary televangelism and the Parkerization of cuisine

In the introduction to his book La Cocina al Desnudo (roughly “The Kitchen Laid Bare”), the chef Santi Santamaría writes: “one of the greatest challenges faced by today’s chefs is to avoid becoming the court jesters of the snobs and the posh.”

One of the highlights of FENAVIN, Spain’s national wine fair, was a spirited hour-long debate on the status of Spanish cuisine between Mr. Santamaría (Santceloni, Racò de Can Fabes, EVO, Tierra; on the right end in the photo), one of Spain’s great culinary traditionalists, and José Carlos Capel (on the left end), a well-regarded food critic for El País who, generally speaking, embraces the avant-garde.

It was a debate to which Ferran Adrià, one of the pioneers of molecular gastronomy (the culinary movement to which Santamaría alternately refers as “cocina de la vanguardia,” “tecnoemocional,” and “cocina del laboratorio”), was surely invited—and didn’t come.

Perhaps Mr. Adrià felt no need to defend himself. In late April 2009, his restaurant, elBulli, was named the best in the world for the fourth year in a row in the annual survey of the World’s Top 50 restaurants, by the British Restaurant Magazine, while Santamaría is absent from the list entirely. Fellow molecular gastronomy houses The Fat Duck (UK), Noma (Denmark), Mugaritz (Spain), and El Celler de Can Roca (Spain) round out the rest of the top five. (The chefs of Noma and Mugaritz studied with Adrià.)

Santamaría, without being so immodest as to suggest that he, too, deserved at least some ranking in the top 50, hinted at the absurdity—and it really is an absurdity—that food critics and publications from the US and UK, regions mostly devoid of complex food traditions of their own, should be the judges of whether fideua, bollito misto, and blanquette de veau are now hopelessly passé, and whether a kitchen need be outfitted with a centrifuge, liquid nitrogen tanks, and stockpiles of sodium alginate and calcium chloride in order to be considered one of the world’s best.

That question is at the crux of a crisis in modern cuisine—a culture war. Although these men that have learned to make human beings breathe like dragons have been anointed as philosopher-kings by America’s culinary televangelists and food bloggers, what exactly is the composition of this jury? Does it represent any depth of food education? Any geographical breadth?

Restaurant’s top 50 list, which is determined by more than 800 food critics from around the world and sponsored by S. Pellegrino, is clearly influential—influential enough, at least, to come up in the discussion between Messrs. Santamaría and Capel.

But what are we to make of the fact that, the entire continent of Asia, home to the world’s greatest culinary bounty, has only two restaurants in the top 50—Les Creations de Narisawa in Tokyo (#20) and Iggy’s in Singapore (#45)—and they’re both French? Even more preposterously, the list tells us that the three best actual Asian restaurants in the world are in Sydney (Tetsuya’s, #17), New York (Masa, #27), and London (Nobu, #34).

As the wine guru Jancis Robinson has indirectly asked, what does it say about the composition and wisdom of the food media elite if this is their jury verdict?

Is this the Parkerization of the food world?

Yes, chemical pyrotechnics and scattered plating make for good food porn in magazines. And yes, it is interesting, at least intellectually, to watch the arcs of cuisine and modern art intersect in molecular gastronomy. Yet the notion that one must be a molecular gastronomist to be truly great restaurant—and that is, increasingly, the consensus view—is poisonous. It devalues both subtlety and directness. It devalues terroirs of all different sorts. It devalues the commitment to any one culinary tradition. It devalues the multi-generational emotional and even theoretical structures that define many great restaurants. And above all, it devalues pure deliciousness.

Are the world’s greatest chefs and restaurants—as many of its greatest winemakers and wineries have irreversibly done—being forced to reinvent themselves as pretentious pleasure pumps for the adolescent palates of an army of camera-wielding tourists who write for food blogs and lifestyle magazines?

Court jesters, indeed.