Cognitive taste

The Wine Trials released

My new book, The Wine Trials (Fearless Critic Media, 208 pages, paperback, $14.95, distributed by Workman Publishing), has been released. It’s now available on, at Whole Foods Market stores nationwide, and at bookstores everywhere.

wine-trials-counterAbout the book:

  • Shows that in blind tastings, everyday wine drinkers actually prefer cheaper wines to more expensive wines
  • Reviews 100 wines under $15 that outscored $50-$150 bottles in brown-bag blind tastings
  • More than 500 wine experts and everyday wine drinkers tasted more than 6,000 glasses of wine
  • Results were compiled, analyzed, and reviewed by a team of scientists including statisticians, neuroscientists, and economists; the book discusses the results published in our paper, “Do More Expensive Wines Taste Better?”
  • Two-thirds of tasters preferred a $12 Domaine Ste. Michelle Brut, a Washington State sparkling wine, to a $150 Dom Pérignon Champagne
  • Examines scientific evidence that wine actually tastes better when you know it’s expensive: “the taste of money”
  • Includes a guide to conducting your own blind tastings
  • For more information, check out the Wine Trials website, which includes reviews, media coverage, the full text of the first chapter, and a video of our blind tastings.

    1 Comment

    1. Great expose and it is worth mentioning that Mini blinds are notorious for collecting dust. Their horizontal position creates a flat surface for dust to land on. In addition, they

    Leave a Reply

    Theme by Anders Norén