My new book, The Wine Trials (Fearless Critic Media, 208 pages, paperback, $14.95, distributed by Workman Publishing), has been released. It’s now available on amazon.com, at Whole Foods Market stores nationwide, and at bookstores everywhere.
About the book:
Shows that in blind tastings, everyday wine drinkers actually prefer cheaper wines to more expensive wines
Reviews 100 wines under $15 that outscored $50-$150 bottles in brown-bag blind tastings
More than 500 wine experts and everyday wine drinkers tasted more than 6,000 glasses of wine
Results were compiled, analyzed, and reviewed by a team of scientists including statisticians, neuroscientists, and economists; the book discusses the results published in our paper, “Do More Expensive Wines Taste Better?”
Two-thirds of tasters preferred a $12 Domaine Ste. Michelle Brut, a Washington State sparkling wine, to a $150 Dom Pérignon Champagne
Examines scientific evidence that wine actually tastes better when you know it’s expensive: “the taste of money”
Includes a guide to conducting your own blind tastings
For more information, check out the Wine Trials website
, which includes reviews, media coverage, the full text of the first chapter, and a video of our blind tastings.
Robin Goldstein is a book author, consumer advocate, wine industry satirist, and creator of Fearless Critic, the anti-bullshit food and wine publisher. His work focuses on sensory perception, consumer behavior, placebo responses, and other signaling effects. His books have more than 250,000 copies in print.
Great expose and it is worth mentioning that Mini blinds are notorious for collecting dust. Their horizontal position creates a flat surface for dust to land on. In addition, they