Posts Tagged ‘Behavioral economics’

Do pitchers hit more poorly because they’re expected to?

Monday, May 18th, 2009
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Not funny at the time

Like golf, baseball still has some touchingly quaint pen-and-paper blue laws, and when Tampa Bay Rays manager Joe Maddon signed an incorrectly filled out scorecard for Sunday’s game against Cleveland, the Rays lost their designated-hitter privileges (the American League allows the DH to bat for the pitcher). As such, pitcher Andy Sonnanstine, who shouldn’t have normally had to bat at all, wound up not just having to bat, but having to bat third—the lineup spot normally reserved for the best hitter on the team.

Sonnastine did just what would be expected of a #3 hitter: he went 1-for-3, with an RBI double in the fourth inning. Tampa Bay won the game, 7-5.

Of course, 1-for-3 is hardly evidence of anything. Even AL pitchers get hits every now and then. And maybe Sonnastine also secretly happens to be a good-hitting AL pitcher (there’s insufficient but still interesting evidence of that: he’s 5-for-13—.385—in his career).

But another account (also with insufficient evidence) would be that he was made to feel like a #3 hitter on Sunday, so he performed like one. That explanation would dovetail (more…)

The Gillette razor theory of consumer behavior

Saturday, May 16th, 2009

In Adam Gopnik’s excellent piece about Gillette razors and innovation in the New Yorker, he discusses the fact that each new generation of razors—Gillette’s latest, the Fusion, now has five blades and a “triple-A battery inside, which makes it vibrate delicately to no particular purpose, like an old electric football game” (probably the best simile I’ve read all year)—doesn’t seem to work any better than the previous one.

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Am I just five times more likely to cut myself?

This Gopnik explains with what he calls the “Devil’s Theory of Innovation”: briefly, that “cutthroat…competition produces stasis,” and that “we are born to be inherently frivolous aesthetes, who like change for change’s sake.”

I am deeply sympathetic to this point of view. In fact, Gopnik’s piece reminded me of a long law-and-economics argument that I had seven or eight years ago with Yale Law professor (and erstwhile Microsoft consultant) George Priest on the same topic: Gillette’s farcical march of purported technological progress toward ever more blades. The argument happened over a lovely dinner (more…)