Here’s a sneak preview of The Beer Trials, which I co-authored with Seamus Campbell. The preview (in PDF format) includes a press release, the preface, our list of beer ratings, and a few reviews from the book. The book, due out on April 15 from Fearless Critic Media (distributed by Workman Publishing), rates and reviews 250 Full Article…
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The Gillette razor theory of consumer behavior
In Adam Gopnik’s excellent piece about Gillette razors and innovation in the New Yorker, he discusses the fact that each new generation of razors—Gillette’s latest, the Fusion, now has five blades and a “triple-A battery inside, which makes it vibrate delicately to no particular purpose, like an old electric football game” (probably the best simile I’ve read Full Article…
Can people distinguish pâté from dog food?
As reported by Jerry Hirsch in today’s LA Times, my latest research article, co-authored with John Bohannon (the “Gonzo Scientist”) of Harvard University and Alexis Herschkowitsch of Fearless Critic Media, discusses the results of a blind tasting that we conducted of five puréed meat-based products. Although 72% of subjects ranked the dog food as the worst of the Full Article…