Archive for the ‘Cognitive taste’ Category

Didn’t brine your Thanksgiving turkey? Don’t worry (by Justin Yu)

Wednesday, November 25th, 2009

“You have got to brine it,” said Andrea Van Der Heyden of Van Der Heyden Vineyards as she hulked over my monstrous 28¼-pound Heritage turkey (a beautiful find, as it was feasting on Zinfandel vines the day before). Clearly, Andrea, like many across America during this time of year, was going out of her way to help me overcome the pitfalls of dry turkey.

As she should.

But with “brine turkey” at #12 on Google Trends today, it’s clear that the turkey-brining craze has hit new levels this year. Is the Food Network driving this bus? Alton Brown (who comes up in the first page of hits) preaches it. Sara Moulton swears by it. Just like roasting your turkey with a wine-soaked piece of cheesecloth was last year, or basting your turkey with orange juice was a few years earlier, it seems as if every Thanksgiving seems to come out with a new line of tools, gadgets, and fool-proof plans for housewives all across America to jump all over like the fall fashion line so they don’t serve the notorious dry piece of poultry to their in-laws. This year, there was an entire section of my local grocery store dedicated to brining needles, brining bags, and other brining accessories.

Don’t get me wrong: brining works. (On why it works, I’m sure the Food Network is running Good Eats Turkey episodes left and right, but Serious Eats really nails it here.) But brining can’t save an overcooked bird. It also takes a lot of time, it takes a lot of space, and there are more important things to be worrying about before Thanksgiving Day (like making sure your fantasy football team is set for the shortened week).

In my case, brining the 28¼-pound turkey that I acquired from Andrea would have required, at the least: (1) a bathtub; (2) a time machine (more…)

According to the CDC, a tasting menu with wine pairings is “binge drinking”

Tuesday, September 1st, 2009

The CDC’s latest study defines “binge drinkers” as “people who said that at least once a month that they had five or more drinks on a single occasion.” Although there are rival definitions, this is not the first time the CDC has defined binge drinking as having five drinks.

Among the binge drinkers who might have participated in the study would be anyone who routinely orders the tasting menus with wine pairings at Le Bernardin, Jean-Georges, Daniel, or Per Se, four of New York’s top restaurants. Each of these restaurants pairs its tasting menu with seven wines, according to John Brecher and Dorothy Gaiter’s excellent article last year on wine pairings.

If the federal government wanted to seek real ways of reducing traffic accidents, instead of vilifying people who enjoy multiple glasses of wine with dinner, it would take more of an urban-planning approach and subsidize programs like Denver’s Night Riders, which seems to have gone out of business. You would call the service like a taxi, and somebody would pick you up at a bar or restaurant, fold up his or her scooter, put it in your trunk, and drive you home in your own car.

“The joy and nobility of politics”

Monday, August 31st, 2009

“He was a product,” said President Obama in his melodic eulogy at Ted Kennedy’s funeral, “of an age when the joy and nobility of politics prevented differences of party and philosophy from becoming barriers to cooperation and mutual respect—a time when adversaries still saw each other as patriots.”

It was the only overtly political phrase of an otherwise carefully apolitical speech—the only Obama talking point, perhaps. The thing is, politics as “joy and nobility” (carefully chosen words, really) isn’t just about bridging partisanship. That’s what Obama turned it into, because that’s Obama’s shtick. He wanted to say—and it’s a debatable point, really, if you consider McCarthy—that there was a time when reasonable policy proposals wouldn’t lead to comparisons with Hitler, a time when politicians were understood to be philosopher-kings, and above such garbage.

But politics as “joy and nobility”—the joy and nobility (amidst tragedy and suffering) that the Kennedys embodied—isn’t really about that at all. It’s more about being born into an aristocracy, and about the notion that when you’re not just elected but actually one of the Elect, it’s understood that you have sex and drink and party and get STDs from Mexican prostitutes—that you do all of the other things that common people do, only more so.

It’s understood that you’re conducting yourself in the way that a real human being might conduct him- or herself if he or she were born into your position: spending your free time sailing and boozing and getting laid. That’s both natural and aristocratic. Going on a stilted date to Blue Hill (more…)

More on bicycle prices: but what about the common people?

Tuesday, August 18th, 2009

My recent post on bicycle inflation in Portland has touched off an unexpectedly spirited and, I think, fascinating debate—both on the Freakonomics board and in separate posts from bloggers and journalists, many of them from the Portland area, including Joseph Rose at the Oregonian. Interestingly, most of the responses have focused solely on my discussion of bicycle prices in Portland, and not on my more central observation that there might be evidence of an inverse relationship between the price of used bikes and the price of used cars in major US cities.

Many have written to corroborate my claim that used bikes are unusually expensive in Portland, while many others have disputed it, citing evidence of cheap bike-swap shops and some inexpensive bikes on Craigslist. On that point, it is important to note that I was measuring median prices, from a sample of 50 data points in each city, in order to offer a rudimentary hypothesis about trends in the market as a whole. To cite as a counter-example the mere fact that there are some cheap bikes for sale is to miss my more general observation of the relative medians and of the car-bike relationship in various cities.

This relationship, as supported by my extremely preliminary evidence, seems to suggest that in bike-friendly cities like Portland—cities in which a higher proportion of bikes are being used for commuting and transportation, and not just for leisure—bikes and cars are functioning more like substitute goods than they are in other cities; there may be, in such cities, an upward pressure on bike prices and a downward pressure on car prices. This is hardly a ground-breaking idea, but it’s a phenomenon that could merit further investigation as we consider ways of reducing emissions and gasoline consumption.

Last time I was in Copenhagen—one of Europe’s most bike-friendly cities (more…)

Bicycle inflation in paradise?

Friday, August 14th, 2009

IMG_0633.JPGPortland, Oregon, the current darling of America’s food and environmental writers, is arguably the county’s most bicycle-obsessed city. Bike use was up 28% in Portland between 2007 and 2008, and on the Hawthorne Bridge, a main thoroughfare, bikes now make up 20% of all vehicles. The New York Times estimated in 2007 that there were 125 bike-related businesses in Portland employing 600 to 800 people. There’s even a store in the city that sells only tricycles.

When I arrived in Portland last month, the first thing I wanted to do was buy a bike and get around the way the locals do. Since I wouldn’t be in town for too long, and it wasn’t clear that I’d be able to take the bike with me when I left, I wanted something extremely cheap.

There were bike shops on every other corner in Southeast Portland, the sort of Brooklyn-ish neighborhood where I was staying. I walked into what looked like the grungiest of them—a store that sold mostly used bikes. There was one employee, and he was heavily tattooed and seemed pretty cool. I completely leveled with him (more…)

Apple now selling iPhone app that flags “sex offenders” convicted merely of being gay

Saturday, August 1st, 2009

offenderlocatorAs of today, the #4 bestselling paid app in Apple’s entire iPhone store is “Offender Locator,” by ThinAir Wireless, which links into your GPS and maps the registered sex offenders near you. A couple of mainstream articles have discussed the pros and cons of “Offender Locator,” but none has mentioned the fact that the app names and locates some people who were convicted only of the crime of sodomy.

Although state laws that make consensual gay sex illegal were ruled unconstitutional by the U.S. Supreme Court in 2003 in Lawrence v. Texas, they remain on the books in many states. In some of those states, people who were convicted under state sodomy laws are still required to register as sex offenders, and are flagged by “Offender Locator.”

For example, a Ridgeland, Mississippi man that “Offender Locator” warns you about was convicted in 1994 of “Unnatural Intercourse” (more…)

The problem with fetishizing pork jowl

Friday, July 24th, 2009

Over the course of a road trip across America, I was lucky enough to spend plenty of interstate time with my friend Andrea Armeni. One of the things we discussed at length was the question of in what circumstances the search for culinary authenticity turns farcical.

guancialeFlorence Fabricant, in a recent article, embodies a common attitude amongst American food writers when she reveals the results of an exhaustive search for the true recipe for bucatini all’amatriciana, one of Italy’s most beloved pasta dishes: “After half a dozen plates of it during a recent trip to Italy, one detail became clear: for any pasta all’amatriciana to be authentic, it must be made with guanciale—cured, unsmoked pig jowl.”

Although it would be a difficult hypothesis to test empirically, Andrea and I had the same immediate reaction to this statement—his from growing up in Italy, mine from living there for a while: in Italy, almost nobody would care in the least bit whether pasta all’amatriciana were “authentic.” (more…)

Do taste and smell adjectives signal value, or do they create it?

Thursday, July 2nd, 2009

We may disagree about our favorite artists and musicians, but it’s relatively easy to agree that a particular color is blue, or that a particular note is C-sharp. They’re described by wavelengths and frequencies along a clearly defined spectrum. That’s why the technologies of visual and auditory reproduction—photo, video, audio—work so well, relatively speaking.

Worth a thousand words?

Worth a thousand words?

With taste and smell—the so-called “chemical” senses, which are more complex (humans have about 400 different types of olfactory receptors) and less well understood than the others, we don’t have the luxury of those points of reference. That’s why we so often resort to loose analogies—“tastes like chicken”—and it’s also why reproducing tastes and smells is so difficult (grape soda doesn’t taste much like grapes, and nobody’s yet synthesized a bottle of 1945 Pétrus—an activity that would surely yield tremendous profit).

To challenge this barrier, we resort to analogy. Coffee tastes like nuts and chocolate; Sauvignon Blanc smells like grapefruit and cat pee. In a Sauternes, you might sense the brine of the first green olive you tasted in Italy; in a Pedro Ximénez sherry, the viscous maple syrup that your grandmother once drizzled on your pancakes.

But how carefully are we really choosing these adjectives and analogies? (more…)

Are empty wine bottles on eBay being used for counterfeiting?

Thursday, June 25th, 2009

One of the most thought-provoking papers at this year’s meeting of the American Association of Wine Economics was presented by Günter Schamel, a professor at the Free University of Bolzano.

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Not empty for long?

Schamel’s study, which is still in progress, has thus far looked at a data set of 260 eBay auctions of empty wine bottles. In his model, the most powerful predictive variable—explaining both the incidence of sale and the final auction price of an empty bottle—is “the price a full and presumably authentic bottle could potentially fetch in the marketplace.”

Schamel argues that this is “powerful evidence that the empty bottles might go on to be refilled. Why otherwise would someone want to pay more than 100 euros for an empty bottle of 1982 Chateau Lafite-Rothschild rated with 100 Parker points? Presumably, because it is worth a lot more once it is filled up again.”

Certainly, notwithstanding a recent incident in which a customer at a London restaurant sent back a £18,000 magnum (more…)

In Sweden, all wine stores are organized by price

Wednesday, June 17th, 2009

Sweden has one of the world’s most controlled alcohol regimes, with steep taxation, a state-controlled retail monopoly, and a 20-year-old minimum age to buy alcohol at a store (and they really card, too). The only store at which a consumer can buy wine, beer, or liquor in Sweden is Systembolaget, the state-controlled retail monopoly.

Is this a good thing or a bad thing? My intuition (and that of the economists I’ve been speaking with here in Stockholm) is the latter—first and foremost, as in Quebec, it’s a major headache for wine producers, whose distribution chances hang on the (often arbitrary) whims of just one decisionmaker. Opening hours of stores are criminally short. Pricing is screwy, in part because per-unit (rather than per-krona) taxation results in cheap wine being overpriced and expensive wine underpriced. As ever, monopolies throw everybody’s incentives out of whack.

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But here’s one definite consumer-oriented boon that results: in an of-the-people move, Systembolaget wine stores—that is, all wine stores in Sweden—are organized first by color, second by price. There’s the 69-kronor-(US$8.71)-and-under red wine section; there’s the 70-kronor-(US$8.84)-to-99-kronor (US$12.50) red wine section; and then there’s the 100-kronor (US$12.63)-and-up red wine section.

Although I’ve seen US wine stores with special $10-and-under sections and such, I’ve never seen an entire store organized this way. Intuitively, at least, it seems to be more aligned with consumers’ game plans as organization by region, grape, and so forth.

Why don’t non-monopoly stores organize this way?

My guess would be that profit-minded stores, for understandable reasons, don’t want to lose the chance to upsell—they want people to walk away with a wine more expensive than the one they came looking for.