Archive for the ‘Cognitive taste’ Category

More on bicycle prices: but what about the common people?

Tuesday, August 18th, 2009

My recent post on bicycle inflation in Portland has touched off an unexpectedly spirited and, I think, fascinating debate—both on the Freakonomics board and in separate posts from bloggers and journalists, many of them from the Portland area, including Joseph Rose at the Oregonian. Interestingly, most of the responses have focused solely on my discussion of bicycle prices in Portland, and not on my more central observation that there might be evidence of an inverse relationship between the price of used bikes and the price of used cars in major US cities.

Many have written to corroborate my claim that used bikes are unusually expensive in Portland, while many others have disputed it, citing evidence of cheap bike-swap shops and some inexpensive bikes on Craigslist. On that point, it is important to note that I was measuring median prices, from a sample of 50 data points in each city, in order to offer a rudimentary hypothesis about trends in the market as a whole. To cite as a counter-example the mere fact that there are some cheap bikes for sale is to miss my more general observation of the relative medians and of the car-bike relationship in various cities.

This relationship, as supported by my extremely preliminary evidence, seems to suggest that in bike-friendly cities like Portland—cities in which a higher proportion of bikes are being used for commuting and transportation, and not just for leisure—bikes and cars are functioning more like substitute goods than they are in other cities; there may be, in such cities, an upward pressure on bike prices and a downward pressure on car prices. This is hardly a ground-breaking idea, but it’s a phenomenon that could merit further investigation as we consider ways of reducing emissions and gasoline consumption.

Last time I was in Copenhagen—one of Europe’s most bike-friendly cities (more…)

Bicycle inflation in paradise?

Friday, August 14th, 2009

IMG_0633.JPGPortland, Oregon, the current darling of America’s food and environmental writers, is arguably the county’s most bicycle-obsessed city. Bike use was up 28% in Portland between 2007 and 2008, and on the Hawthorne Bridge, a main thoroughfare, bikes now make up 20% of all vehicles. The New York Times estimated in 2007 that there were 125 bike-related businesses in Portland employing 600 to 800 people. There’s even a store in the city that sells only tricycles.

When I arrived in Portland last month, the first thing I wanted to do was buy a bike and get around the way the locals do. Since I wouldn’t be in town for too long, and it wasn’t clear that I’d be able to take the bike with me when I left, I wanted something extremely cheap.

There were bike shops on every other corner in Southeast Portland, the sort of Brooklyn-ish neighborhood where I was staying. I walked into what looked like the grungiest of them—a store that sold mostly used bikes. There was one employee, and he was heavily tattooed and seemed pretty cool. I completely leveled with him (more…)

Apple now selling iPhone app that flags “sex offenders” convicted merely of being gay

Saturday, August 1st, 2009

offenderlocatorAs of today, the #4 bestselling paid app in Apple’s entire iPhone store is “Offender Locator,” by ThinAir Wireless, which links into your GPS and maps the registered sex offenders near you. A couple of mainstream articles have discussed the pros and cons of “Offender Locator,” but none has mentioned the fact that the app names and locates some people who were convicted only of the crime of sodomy.

Although state laws that make consensual gay sex illegal were ruled unconstitutional by the U.S. Supreme Court in 2003 in Lawrence v. Texas, they remain on the books in many states. In some of those states, people who were convicted under state sodomy laws are still required to register as sex offenders, and are flagged by “Offender Locator.”

For example, a Ridgeland, Mississippi man that “Offender Locator” warns you about was convicted in 1994 of “Unnatural Intercourse” (more…)

The problem with fetishizing pork jowl

Friday, July 24th, 2009

Over the course of a road trip across America, I was lucky enough to spend plenty of interstate time with my friend Andrea Armeni. One of the things we discussed at length was the question of in what circumstances the search for culinary authenticity turns farcical.

guancialeFlorence Fabricant, in a recent article, embodies a common attitude amongst American food writers when she reveals the results of an exhaustive search for the true recipe for bucatini all’amatriciana, one of Italy’s most beloved pasta dishes: “After half a dozen plates of it during a recent trip to Italy, one detail became clear: for any pasta all’amatriciana to be authentic, it must be made with guanciale—cured, unsmoked pig jowl.”

Although it would be a difficult hypothesis to test empirically, Andrea and I had the same immediate reaction to this statement—his from growing up in Italy, mine from living there for a while: in Italy, almost nobody would care in the least bit whether pasta all’amatriciana were “authentic.” (more…)

Do taste and smell adjectives signal value, or do they create it?

Thursday, July 2nd, 2009

We may disagree about our favorite artists and musicians, but it’s relatively easy to agree that a particular color is blue, or that a particular note is C-sharp. They’re described by wavelengths and frequencies along a clearly defined spectrum. That’s why the technologies of visual and auditory reproduction—photo, video, audio—work so well, relatively speaking.

Worth a thousand words?

Worth a thousand words?

With taste and smell—the so-called “chemical” senses, which are more complex (humans have about 400 different types of olfactory receptors) and less well understood than the others, we don’t have the luxury of those points of reference. That’s why we so often resort to loose analogies—“tastes like chicken”—and it’s also why reproducing tastes and smells is so difficult (grape soda doesn’t taste much like grapes, and nobody’s yet synthesized a bottle of 1945 Pétrus—an activity that would surely yield tremendous profit).

To challenge this barrier, we resort to analogy. Coffee tastes like nuts and chocolate; Sauvignon Blanc smells like grapefruit and cat pee. In a Sauternes, you might sense the brine of the first green olive you tasted in Italy; in a Pedro Ximénez sherry, the viscous maple syrup that your grandmother once drizzled on your pancakes.

But how carefully are we really choosing these adjectives and analogies? (more…)

Are empty wine bottles on eBay being used for counterfeiting?

Thursday, June 25th, 2009

One of the most thought-provoking papers at this year’s meeting of the American Association of Wine Economics was presented by Günter Schamel, a professor at the Free University of Bolzano.

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Not empty for long?

Schamel’s study, which is still in progress, has thus far looked at a data set of 260 eBay auctions of empty wine bottles. In his model, the most powerful predictive variable—explaining both the incidence of sale and the final auction price of an empty bottle—is “the price a full and presumably authentic bottle could potentially fetch in the marketplace.”

Schamel argues that this is “powerful evidence that the empty bottles might go on to be refilled. Why otherwise would someone want to pay more than 100 euros for an empty bottle of 1982 Chateau Lafite-Rothschild rated with 100 Parker points? Presumably, because it is worth a lot more once it is filled up again.”

Certainly, notwithstanding a recent incident in which a customer at a London restaurant sent back a £18,000 magnum (more…)

In Sweden, all wine stores are organized by price

Wednesday, June 17th, 2009

Sweden has one of the world’s most controlled alcohol regimes, with steep taxation, a state-controlled retail monopoly, and a 20-year-old minimum age to buy alcohol at a store (and they really card, too). The only store at which a consumer can buy wine, beer, or liquor in Sweden is Systembolaget, the state-controlled retail monopoly.

Is this a good thing or a bad thing? My intuition (and that of the economists I’ve been speaking with here in Stockholm) is the latter—first and foremost, as in Quebec, it’s a major headache for wine producers, whose distribution chances hang on the (often arbitrary) whims of just one decisionmaker. Opening hours of stores are criminally short. Pricing is screwy, in part because per-unit (rather than per-krona) taxation results in cheap wine being overpriced and expensive wine underpriced. As ever, monopolies throw everybody’s incentives out of whack.

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But here’s one definite consumer-oriented boon that results: in an of-the-people move, Systembolaget wine stores—that is, all wine stores in Sweden—are organized first by color, second by price. There’s the 69-kronor-(US$8.71)-and-under red wine section; there’s the 70-kronor-(US$8.84)-to-99-kronor (US$12.50) red wine section; and then there’s the 100-kronor (US$12.63)-and-up red wine section.

Although I’ve seen US wine stores with special $10-and-under sections and such, I’ve never seen an entire store organized this way. Intuitively, at least, it seems to be more aligned with consumers’ game plans as organization by region, grape, and so forth.

Why don’t non-monopoly stores organize this way?

My guess would be that profit-minded stores, for understandable reasons, don’t want to lose the chance to upsell—they want people to walk away with a wine more expensive than the one they came looking for.

GQ’s Alan Richman trashes Italian pizza, but makes a glaring mistake

Monday, May 25th, 2009

pizzaIt’s one thing for a food writer to opine about which pizza style is his or her favorite—everybody seems to do it, whether in New York, New Haven, or Naples.

But it’s a breathtaking mistake for a seasoned food writer like Alan Richman, in his widely read new GQ evaluation of the top 25 pizzerias in America, first to completely misstate the definition of Italian DOC pizza; then to imply, without evidence, that the whole Italian population supports that misstated definition; and, finally, to use that misstated definition as the basis for a condemnation of the entire pizza culture in Italy. He writes:

“ITALIANS ARE WRONG. Not about cars or suits. About pizza, and they’re not entirely mistaken about that, only about crusts and buffalo-milk mozzarella…the Italians are proudest when they can substitute fresh mozzarella from the milk of buffaloes and label their pies Margherita DOC…In my opinion, buffalo mozzarella is pizza’s second-worst topping, exceeded only by whole anchovies… All that excess liquid has to go somewhere, which is why the bottom crust turns to mush, not that it was ever particularly crispy…this is why Italians need a knife and fork. This is why our pizzas are better than theirs.”

“The Italians are proudest” when they can substitute in buffalo-milk mozzarella and “label their pies Margherita DOC”?

veraceThe Italians aren’t wrong—Mr. Richman is, about just about everything. First of all, Margherita DOC doesn’t require buffalo-milk mozzarella. (more…)

How long does leftover wine keep in the bottle? Wine-preservation myths and a simple solution

Monday, May 25th, 2009

 

Fresher wine, or just a pretty face?

Fresher wine, or just a pretty face?

I’m not sure which of the following two myths is more ridiculous: the myth that you can re-cork a half-drunk bottle of wine and keep it around for a week and have it “still be good,” or the mutually exclusive, but equally misguided, myth that you can keep wine from going bad with commercial “wine preserver” devices. The media is largely responsible for both of these myths—the first because of ignorance, and the second, perhaps, because of advertorial content and the power of suggestion.

What’s amazing is that almost nowhere in the media do I see discussed the magic solution to keeping leftover wine fresh—the solution that winemakers already know about—which I’ll discuss below. First, though, about the media myths:

Myth 1. You can re-cork wine and keep it around. I’m usually a fan of Consumer Reports, but their wine coverage has long been weak, and they got it embarrassingly wrong (and did the wine world a disservice) when they suggested that (more…)

Why inexpensive American wine is so bad

Thursday, May 21st, 2009

The New Yorker’s recent profile of Fred Franzia has sparked a debate amongst the wine pundits on the question of why it’s so hard to find good American wines under $10, under $12, or even $20. I had an interesting conversation on this topic with Tyler Colman the other day. There’s a debate on the topic on Tyler’s blog, Dr. Vino, where he asks his readers to weigh in on these potential theories:

“Short-ish history of American wine with relatively few small growers, recent industry consolidation, the soil and/or climate, high land prices, producer greed/pride, the three tier distribution system, or the consumer as chump.”

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Beautiful place, for a placebo

Eric Asimov at the New York Times has also recently commented on the difficulty in finding good, cheap American wines on his blog and in print. In the print article, he seems to gravitate toward the “shortish history” explanation, together with a discussion of a dominant social/consumer norm in the US wine market that leads producers to gravitate toward a single, uninteresting style (a style that I think has been promoted by many wine magazines). Asimov writes:

“In modern American wine history — post-1960 — the selection of grapes is monochromatic…In effect, then, California produces a small amount of top-flight wine along with an ocean of generic wine that seeks to imitate the top echelon, often through artifice like oak substitutes and additives. All too often, the choices are expensive cabernet or chardonnay, and imitation expensive cabernet or chardonnay.”

A similar perspective on Asimov’s blog:

“Very little wine is flawed in this day and age, now that we understand the science of winemaking and the importance of hygiene and temperature control in the mass-production of wines. But it is insipid… (more…)